Art direction for the last KFC social media advertising spot. This is the latest KFC campaign “Much for very little”.

The result of “Much for very little,” KFC’s latest campaign that aimed to find and reward three customers who had given it a star in a Google review, is now a reality. KFC has found one of them, Ignacio, and has created a personal experience to introduce him to the company’s new snacks, which also fall under the name ‘Much for very Little’. KFC’s goal has already been met: the company has achieved the desired engagement with its audience and has succeeded in getting Ignacio, its dissatisfied customer, to publish a new review on Google, this time with two stars.